Research Services
A Full Range of Traditional and Emerging Research Methodologies
The disciplines of research are changing every day with new online and interactive methods, facilitation techniques and surveying technology. I offer a full range of both time-tested and innovative techniques and services.

Qualitative Marketing Research
- Focus groups
- In-depth interviews
- Promotional material testing (including print and TV advertising)
- Concept testing

Quantitative Marketing Research
- Surveys (including telephone interviews, on-line surveys, mail surveys)
- Questionnaire design and testing
- Analysis and interpretation of findings

Marketing Research Audits
- Review of company marketing research studies and resources
- Assessment of company marketing research needs and objectives
- Development of corporate marketing research plans

Idea Generation Workshops
- Product and/or promotional concept development
- Interactive idea generation sessions with key stakeholders
- Testing of newly developed concepts