Research Services

A Full Range of Traditional and Emerging Research Methodologies

The disciplines of research are changing every day with new online and interactive methods, facilitation techniques and surveying technology. I offer a full range of both time-tested and innovative techniques and services.

Qualitative Marketing Research

  • Focus groups
  • In-depth interviews
  • Promotional material testing (including print and TV advertising)
  • Concept testing

Quantitative Marketing Research

  • Surveys (including telephone interviews, on-line surveys, mail surveys)
  • Questionnaire design and testing
  • Analysis and interpretation of findings

Marketing Research Audits

  • Review of company marketing research studies and resources
  • Assessment of company marketing research needs and objectives
  • Development of corporate marketing research plans

Idea Generation Workshops

  • Product and/or promotional concept development
  • Interactive idea generation sessions with key stakeholders
  • Testing of newly developed concepts